This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Visit the Product Blog for more information on our products.
Looking for a job? Got a position to fill? Check out the Job Board.
Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.
So gooood. I remember in grade 10 we watched 50 of the “best tv ads” from around the world…it showed me that ads don’t have to be as bad as they are in North America…also showed my our ads are the worst and that European are/were way more entertaining with their advertising.
Here are some more creative ads, courtesy of Dan Benjamin (I think that’s where I got this). http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-stations/
Perhaps clever more so than ‘creative’. Creative seems to be a default attribute of any ad campaign. I agree with the others that would prefer to see more ‘effective’ ads.
They’re interesting as illustrations. I don’t see any of those physical concepts working well in the real world, though. Especially not the plastic-surgery coffee cup. The person drinking from the cup would have to hold the cup just right for the effect to work at all. And if you’re non-female and non-white it just would look dumb.
There are lots of “clever” ads out there that I enjoy watching, but they leave me with no memory whatsoever of what was being advertised. Was that a Ford or a Honda? Laundry detergent or a fabric softener? Got me.
Zach18 Oct 06
Creative? entertaining?
Yes.
Information content?
Zero.
I’m surprised that more companies don’t put infomercials on YouTube. They spend tons of money on making people watch commercials for products that they’ll never buy but when I am planning on buying something I’ll actually ask to see the commercial but can’t download one. That’s what movie previews are and I love watching www.apple.com/trailers to see what’s available.
Jason Fried, David Heinemeier Hansson, Sarah Hatter, Ryan Singer, Sam Stephenson, Jamie Dihiansan, and Michael Berger in Chicago, Matt Linderman in NYC, Mark Imbriaco in Wake Forest, North Carolina, Jeremy Kemper in Pasadena, California, Jeffrey Hardy in Ontario, Canada, Joshua Sierles in Granada, Spain, Jason Zimdars in Oklahoma City, and Mr. Jamis Buck in Caldwell, Idaho.
Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.
26 comments so far
Jina Bolton 17 Oct 06
The first couple are cool, but that third one is awesome. I love it!
Gesen 17 Oct 06
I love those kind of creative ads! More of these at http://adsoftheworld.com/
Don Schenck 17 Oct 06
Love this kind of stuff. Thanks for the post … very inspiring and reassuring.
Andy 17 Oct 06
I found 7/11 campaign with the White Sox games to start at 7:11 also quite creative. I’m actually surprised you dissed it in a previous post.
Mike McDerment 17 Oct 06
So gooood. I remember in grade 10 we watched 50 of the “best tv ads” from around the world…it showed me that ads don’t have to be as bad as they are in North America…also showed my our ads are the worst and that European are/were way more entertaining with their advertising.
champ 17 Oct 06
beware the NSFW content on the “via” link…
Noah Winecoff 17 Oct 06
Those are great.
Brajeshwar 17 Oct 06
This is awesome.
ML 17 Oct 06
I found 7/11 campaign with the White Sox games to start at 7:11 also quite creative. I’m actually surprised you dissed it in a previous post.
While the idea is clever, I’m saddened by the trend that everything is up for sale/sponsorship.
Alan 17 Oct 06
Creative but…
is the first selling watches or an airline that stays on schedule
second, coffee or cups
third, razors or billboards
Adam Spooner 17 Oct 06
Here are some more creative ads, courtesy of Dan Benjamin (I think that’s where I got this). http://www.pingmag.jp/2006/10/13/top-10-ad-tricks-in-tokyos-train-stations/
Mo 17 Oct 06
Advertising/Design Goodness, A blog concentrating on the best and sometimes the worst ads and design around the globe. By Frederik Samuel.
This guy keeps a pretty good collection of ads from around the world.
Joe Ruby 17 Oct 06
A bunch of clever shopping bags. I think the gun one would alarm many people.
Gesen 17 Oct 06
This one is awesome: shoes for adults and children.
Jack 17 Oct 06
Alan,
Right.
Creative, yes. Clever, yes.
Let’s see some clever, creative & effective (meaning they sold stuff) ads.
Jack
Alex 18 Oct 06
Commercials for fun. :)
Ifun is a goood site. Thanks.Lex
Mike 18 Oct 06
There’s a nice collection of creative ads on HEMMY .net
Prashant 18 Oct 06
Great post . very creative use of Medium . great work Thanks
Darrel 18 Oct 06
Perhaps clever more so than ‘creative’. Creative seems to be a default attribute of any ad campaign. I agree with the others that would prefer to see more ‘effective’ ads.
Rich 18 Oct 06
great sample of ads… is the second on for a plastic surgeon???
Bryan C 18 Oct 06
They’re interesting as illustrations. I don’t see any of those physical concepts working well in the real world, though. Especially not the plastic-surgery coffee cup. The person drinking from the cup would have to hold the cup just right for the effect to work at all. And if you’re non-female and non-white it just would look dumb.
There are lots of “clever” ads out there that I enjoy watching, but they leave me with no memory whatsoever of what was being advertised. Was that a Ford or a Honda? Laundry detergent or a fabric softener? Got me.
Zach 18 Oct 06
Creative? entertaining?
Yes.
Information content?
Zero.
I’m surprised that more companies don’t put infomercials on YouTube. They spend tons of money on making people watch commercials for products that they’ll never buy but when I am planning on buying something I’ll actually ask to see the commercial but can’t download one. That’s what movie previews are and I love watching www.apple.com/trailers to see what’s available.
Brad 24 Oct 06
Very cool site. I especially like the watches. People always notice expensive things lying unattended in public places.
laxmikant 27 Oct 06
realy good work. i they your thinking about shawing razar. its too good.
Arijit 04 Nov 06
its really creative throught….....i m vry vry like it
ravi 21 Nov 06
the last one, – the razor is tooo good
Comments are closed