37signals logo

This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Visit the Product Blog for more information on our products.

Jobs:

Gigs:

An exercise in clarity: Seamless Jason Aug 28

100 comments Latest by Martin Dower

Today at the An Event Apart Chicago conference, Liz Danzico wondered aloud what “seamless” means. You hear it bandied about often—especially in the form of a “seamless user experience.”

So, in 10 words or less, explain what “seamless” means in the context of the often-promised “seamless user experience.”

Looking for a job? Got a position to fill? Check out the Job Board.
Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.

100 comments so far

huphtur 28 Aug 07

0 effort.

Jeff Greco 28 Aug 07

Simple, logical, well thought out – nothing arbitrary, it ‘just works.’

Sam Gerstenzang 28 Aug 07

A point-a to point-b interaction that doesn’t make you think.

Cameron Incoll 28 Aug 07

Uninterrupted flow.

Kevin Milden 28 Aug 07

A perfect transition.

Andrew 28 Aug 07

steaming pile of marketing bullsh!t that smells like hot garbage

Gareth 28 Aug 07

Seamless is when I can move from one distinct thing to another and not notice the change.

divya 28 Aug 07

The dictionary defines “seamless” as “smoothly continuous or uniform in quality; combined in an inconspicuous way” (http://dictionary.reference.com/browse/seamless)

In that sense, a “seamless user experience” is something that does not interfere with the user’s goals and remains in the background.

Nivi 28 Aug 07

“Don’t make me think.” – Steve Krug

Christopher Tassava 28 Aug 07

Productivity facilitated by technology that’s otherwise invisible.

Christopher Sisk 28 Aug 07

A user experience with no obvious obstructions to the goal.

neal s 28 Aug 07

Free from unwarranted disruption.

Richard Leighton Dixon 28 Aug 07

No extraordinary mental gymnastics required to complete a task.

Oxa Koba 28 Aug 07

Experiencing content and tasks uninterrupted by awareness of underlying technology.

Steve Brewer 28 Aug 07

Users do what they want without every wondering “how”.

Percy 28 Aug 07

Having no seam (context = clothes). Meaningless drivel in marketing.

Eric Franklin 28 Aug 07

seamless = Users can accomplish the desired task without being sidetracked (AKA “it just works”).

Brian 28 Aug 07

Never re-enter data. One-step navigation to the next task. Self-documenting.

Shane 28 Aug 07

Moving between or across different forms (formats) with no noticeable change in awareness or perception.

Wolf 28 Aug 07

Seamless user experience is =

ux enabling the user to perform tasks without interruption, in a smooth, flowing way

Jeremy 28 Aug 07

Seams are those things that trip up and interrupt a person’s experience (with web software) in a way that draws attention to the artifice of the thing (i.e. the software and not my task in my head space/flow). The funny thing is seams aren’t always bad.

Look back at 37signals’ own “Defensive Design for the Web.” Those tips are about dealing proactively with some of the seams. They aren’t strictly negative things to be avoided, but rather opportunity areas to expect, anticipate, and turned into something positive. Seams are bound to be part of the experience because nobody is perfect. Better to embrace them.

Consider it a little of Brecht’s influence in the theater of the web.

Daniel 28 Aug 07

I find it somewhat amusing that the marketing term “seamless”, just as well could be interpreted the very opposite:

Tasks that should be connected are not tied together. Instead of well designed clothes we force you to wear toga.

Gerrit 28 Aug 07

A seamless user experience for me is when I go from point A to point B on a website/application without having any noticable obstructions in the way. This doesn’t mean there can be nothing in between though. It’s always a good idea to shove in some extra content on the transition (people might actually be interested in it and click through).

Siqi Chen 28 Aug 07

A seamless user experience is spelling “exercise” correctly.

riki 28 Aug 07

10 words or less guys :)

disabled users can drive and watch movie while surfing site

Jamesy 28 Aug 07

bound·ary·less

Brad Shuttleworth 28 Aug 07

Seamless design hides implementation issues from the user’s activity flow.

Sounds better in about 15 – 20 words, actually ;)

Morgan Roderick 28 Aug 07

Steve Krug: Don’t Make Me Think

Ward 28 Aug 07

And I always thought it meant they wanted the user to be so comfortable that they’d surf the site naked (sans seams). Sorry, this is what happens when one posts a comment at 5:30 in the morning.

Nagu 28 Aug 07

Users perceive one single system without realizing that the system is made up of multiple components underneath and interacts with multiple systems to provide a smooth experience.

Joshua 28 Aug 07

Smoothly integrate into my established workflow.

Bart Stevens 28 Aug 07

Seamless: You wake up, your kids jump in bed (or visa versa), you check your email; see a client needs to meet with you urgently in NYC . You drive to the airport, a ticket is waiting for you. Arriving at JFK , a taxi is waiting for you, takes you to the meeting. For lunch a reservation is made (based on the prefs of your clients need and your). On the way back home, a flower delivery service hands over some roses, so when you arrive late at home, your wife still loves you.

The funny thing is that I have only a “one-man” shop … (semantics is the magic word)

All, enjoy life (kids, included at 6AM…)

Bart

Anonymous Coward 28 Aug 07

Typo in title = Exercise, not Excercise.

Marc Duchesne 28 Aug 07

Smooth/painless/intuitive/invisible/no-RTFM/friendly whatever user interaction (10 words ;-)

James Daniels 28 Aug 07

No surprises.

Lajwaram Bedranaike Silverman 28 Aug 07

Seamless: A T -Shirt made with a tubular manufacturing process which allows the body to be stitched as a whole unit, and without seams. Seamless

soxiam 28 Aug 07

A myth.

chris 28 Aug 07

seamless is doing something exactly how I want it to be done. Flows well, very straight forward. Makes difficult cumbersome tasks ridiculously easy.

capa 28 Aug 07

seamless user experience : I’m not fighting the software, that is, I’m not cleaning up after it to get what I wanted in the first place.

Dude 28 Aug 07

A SMOOTH transition. Invisible. Not there. A Blank Screen!

Paul 28 Aug 07

I remember my first PC app – Lotus Symphony. Pushed as an integrated wordprocessor, spreadsheet and graphing program. Great disappointment, not only were there seams, but voids between the very separate programs.

With seamless I mean that there are no “cracks in the wallpaper” it is an integrated experience, without me getting slowed down or stuck anywhere.

d 28 Aug 07

seamless = when the action is over before you even noticed it.

Andres 28 Aug 07

Elegance.

Maximum returns, on minimal energy expended.

Gordon Brander 28 Aug 07

@ Jeremy:

Seams are those things that trip up and interrupt a person’s experience (with web software) in a way that draws attention to the artifice of the thing [...] The funny thing is seams aren’t always bad.

A really interesting take on it Jeremy. I wonder if sometimes seams could be “used” to guide the user into a workflow more suited to the tool (web app).

Textile markup might be an example.. for a first-time user Textile is far from a “seamless experience” in formatting (“I’m used to all those fiddly buttons in Word”), but by embracing Textile’s practicality for the web you could end up with a simpler solution (ala Writeboard). shrug Maybe someone else could think of a better example.

harper 28 Aug 07

seamless = thinking about the problem and not the tool

Doug Rohde 28 Aug 07

seamless: That which does not disrupt “flow”

Dave Andersen 28 Aug 07

“Wow, that worked just the way I thought it should.”

FredS 28 Aug 07

A Threadless ripoff.

chap 28 Aug 07

The next step is always intuitively obvious.

warren 28 Aug 07

the term is clearly ill-defined so asking for a single 10 word “definition” is ridiculous.

one sense of it is when all the minor details have been taken care of.

Pretentious Dimwit 28 Aug 07

End-to-end user-driven transparent enterprise bullshit solution 2.0.

Consider it a little of Brecht’s influence in the theater of the web.

Marcus 28 Aug 07

Seamless: easy on the user; hard on the developer

Justin 28 Aug 07

No shortcuts. No workarounds. The tool is the shortcut.

Seamstress 28 Aug 07

No Roadblocks

Daniel Higginbotham 28 Aug 07

Designed so the user doesn’t notice context changes

Jody 28 Aug 07

An experience in which I don’t think about the experience.

Mike 28 Aug 07

Seamless:

Uninterrupted by unwanted, impertinent, or unimportant information.

gordon 28 Aug 07

no unnecessary awareness of underlying delivery mechanisms

Kevan 28 Aug 07

…like opening a door that doesn’t stick, slam or creak.

Morgan 28 Aug 07

Site aspects integrate well. Users follow green path intuitively. Distractionless.

Ryan 28 Aug 07

Seamless: Without thought.

Matt J. 28 Aug 07

No Seams.
seam = interface feedback lag
seam = user thought lag

Jennifer Davis 28 Aug 07

A seam is a ridge or a place where two fabrics (or other materials) are joined together. Seamless is another word for saying totally without joints or ridges. If one application works “seamlessly” with the next, the user wouldn’t know they have jumped from one to the other. People are using new process and the like with a smooth transition.

Alan Underwood 28 Aug 07

Seams are when I try to perform an action (such as double-click to open a file) in one application (Adobe Photoshop) and can’t do the same action in another application of the same suite or type (Adobe Illustrator). Aside: This still isn’t fixed in CS3 …

Seamless means fully integrated.

kev 28 Aug 07

A transition from one to another, and yet, not.

Jack Shedd 28 Aug 07

Seamless:

Moving from one context to the next without problems.

Jack Shedd 28 Aug 07

Example:

When I open a Photoshop document in Illustrator, it just opens. Looks exactly as it did in Photoshop. Works exactly as it did in Photoshop. Only everything is now mapped to Illustrator’s context, and behaves as would be expected if I created it in Illustrator in the first place.

Eric Willems 28 Aug 07

“Learn one. Use all.”

Killian 28 Aug 07

Seemless usually = BullSh*t Marketing Jargon

Jason 28 Aug 07

seamless user experience =

the {computer/application/web site} responds to the user as that user expects, consistently.

td 29 Aug 07

In Zen Buddhist terms, seamless is returning to the one.

samo 29 Aug 07

Seamless user experience:

The user doesn’t even notice you charge his CC while using your application.

Muthu Ramadoss 29 Aug 07

Enjoying the experience in its full form without any unwanted distractions or limitations.

Dave Gray 29 Aug 07

Seamless to me means “don’t break the spell.”

catherine 30 Aug 07

I say what I want; it does the work.

brad 30 Aug 07

start. done.

mx 30 Aug 07

You. What you want to do. Nothing in between.

Kevin 30 Aug 07

Just works.

David Sidlinger 30 Aug 07

Nothing to snag your attention on

Chris 30 Aug 07

Antimodal.

rafael j 30 Aug 07

Doesn’t show any stitches. Integral.

Jennifer Gniadecki 31 Aug 07

Information the user came for, delivered in a clear manner.

Brannick 31 Aug 07

seamless = flowing fluidly without interruption or blockage.

Brannick 31 Aug 07

like the way I could post my comment without having to jump through a load of hoops: registrations etc, which the effort involved would have made me give up and not bother…

1) I thought of the answer 2) I wrote the answer 3) the site posted the answer and a link to my blog

That is seamless!

Mario 31 Aug 07

Maybe just natural?

Anonymous Coward 31 Aug 07

Here is an interesting view: http://sethgodin.typepad.com/seths_blog/2007/08/seamless.html

quality vs quantity?

Andrew de Andrade 31 Aug 07

Seamless is only defineable by defining what isn’t seamless.

Anything that is seamless will be percieved as one entity -one experience. If a user is aware of an effort to make something seamless, then it cannot be seamless, can it?

Vincenze 31 Aug 07

An experience that is a true extension of life, uninhibited by inferior interfaces such as keyboards, urls and comment boxes.

Dan 31 Aug 07

seamless = not having to start over again when you move from one channel to the next.

CJ 31 Aug 07

Seamless not always synonymous with good. I hate things that are so seamless that I don’t know where I am in the process. I like to move to the “Next Step” ...However…

Seamless= NOT really a smooth transition as much as NO transition

pat 31 Aug 07

you get out of the user’s way

coldclimate 31 Aug 07

Seemless: “It just works, without hangups or work around”.

Cash is seemless, my paypal account is not.

Don 31 Aug 07

The ability to move from seam to seam without interruption.

John Koetsier 31 Aug 07

Seamless is when I can move from one distinct thing to another and not notice the change.

Perhaps then you haven’t actually moved.

Todd Tolson 01 Sep 07

I would say that seamless is a user-friendly experience that is both intuitive and obvious.

Tim Molendijk 01 Sep 07

@Kevan 28 Aug 07

“…like opening a door that doesn’t stick, slam or creak.”

Nice metaphor. I’d like to blow it up a bit by suggesting that seamless is not just about the door not sticking, slamming or creaking, but also about the door actually opening without first having to unlock it or find the handle.

Troels Wittrup 02 Sep 07

Reducing richness in UI components to their lowest common denominator.

Jon Cobler 03 Sep 07

Seemless:

In and Out, Padagonia, Apple Computer

Not only does the stuff on the shelves make sense, the shelves makes sense too…

Eric 03 Sep 07

Low mental friction for user. High integration for the system(s).

Martin Dower 03 Sep 07

Dull, flat & lifeless. Interesting seams give you edge. BOO !

Comments are closed