New Basecamp customer videos: Coudal Partners, Threadless, OrganizedWisdom Jun 18
22 comments Latest by Per
Coudal Partners
Coudal Partners is a design, advertising and interactive studio in Chicago. From corporate identity design to new business concepts to creative publishing, Coudal has pioneered the model of a modern design agency.
Michele Seiler shares how they use Basecamp to manage up to 100 client projects at a time.
Threadless
Threadless is an ongoing tee shirt design competition and retail site that sells 90,000 funky shirts every month. The site’s community is thriving with over 300,000 people signed up to score designs.
Jake Nickell, CEO, and Jeffrey Kalmikoff, Chief Creative Officer, explain how Basecamp has increased productivity at Threadless.
OrganizedWisdom
OrganizedWisdom is a health-focused, social-networking site that enables consumers, physicians, healthcare professionals, and health organizations to collaborate on thousands of health topics.
Steven Krein, CEO, and Unity Stoakes, President, explain how Basecamp helps them spend more time executing and less time managing.
Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.
22 comments so far
PWills 18 Jun 07
In the interest of transparency, do you mind sharing the incentive you offered these firms for sharing their stories? Did you offer free accounts, free beer, or just the notoriety of being on SvN?
ML 18 Jun 07
There were no incentives provided other than the exposure that comes along from being in the video.
Frank 18 Jun 07
I’m curious what percentage of Basecamp users change the theme color. It seems like many of the videos show people using the grey theme.
Maybe they grey should become the default.
Edgardo 18 Jun 07
It’s ok that you love the Mac and all, but really, I do not want to install crappy QuickTime on my Vista just to watch 3 videos. Please, make a WMA /DIVX version available or put it on YouTube.
Tor Løvskogen 18 Jun 07
Edgardo: Just use Quicktime Alternative.
mov is not easy 18 Jun 07
Tor,
Quicktime Alernative has been removed on Apple’s request (see thier site: http://codecguide.com/ -> the post from June 4). The K-Lite codec can play mov files too, but not embeded in the browser like those above, so it’s very very unconfortable.
BTW , why isn’t 37s using an open standard for their videos? This way everybody could see them without problems.
Thomas 18 Jun 07
I thought everyone had QuickTime.
Thomas 18 Jun 07
I have found some on Google Video:
http://video.google.com/videosearch?q=37signals&num=10&so=0&hl=en&start=10
Delete if required.
Mark Gallagher 18 Jun 07
These videos are really well done.
Cheers, Mark
Stacy 18 Jun 07
Yes, I agree. Put the videos on utube or otherwise make them available to all, not just quicktime users. That’s silly.
Andy Kant 18 Jun 07
RE: QuickTime requirements
Most Windows users probably don’t have it installed because its rarely if ever used unless you’re forced to install it with iTunes. I’m going to guess that there are more Mac users than Windows ones that use 37signals products though so its probably not much of an issue. It would probably be better to switch to a Flash based player that is more or less universal though (or offer a WMV -encoded version as well).
The only reason I have QuickTime installed is because I need iTunes to put songs on my iPod (I use VLC to play QuickTime movies anyways).
Ted 18 Jun 07
@Andy Kant
I believe you can install iTunes without having to install Quicktime FWIW .
Tor Løvskogen 18 Jun 07
Ah, well I still have my install stored. The .mov-format is great for web, I guess that’s why they use it.
Andy Kant 18 Jun 07
@Ted
Nope, QuickTime is mandatory and has been for the past version or two of iTunes.
ML 18 Jun 07
Thanks for the feedback. We’re working on getting up versions that are accessible to those without Quicktime.
Joe 19 Jun 07
I appreciate the fact that you didn’t clutter the stills with the huge Play button in the middle.
CJ Curtis 19 Jun 07
Very well done…and very informative. It reminded me that I need to upgrade to “basic” so I can get myself organized.
I was also under the impression that “everybody” had QuickTime. I’m a PC user…I have it.
Provided that QT content is created on a Mac-based system, I think it’s a superior format. And I basically despise Mac, so that’s a big thing for me to admit.
Matt Lee 19 Jun 07
Plays just fine on a GNU /Linux box running no proprietary software.
I guess Vista just sucks. Install VLC if you have a problem playing any kind of media.
Andrew Travers 19 Jun 07
I think these videos are a really immediate way of getting across just how simple Basecamp is.
I especially enjoyed seeing a 100 days late milestone at Threadless – all of a sudden I don’t feel quite as guilty when I log in to our own Basecamp…!
Andy 20 Jun 07
By the way, kudos for Coudal. The videos are very well done.
JF 20 Jun 07
I especially enjoyed seeing a 100 days late milestone at Threadless – all of a sudden I don’t feel quite as guilty when I log in to our own Basecamp…!
Oh, whenever we are asked to log into someone’s site to help them troubleshoot something we see a sea of late Milestones. I don’t think I’ve seen an account without late stuff in it. So you are not alone!
Per 23 Jun 07
For those of you who actually have QuickTime, don’t miss Coudal Partners’ hilarious Copy Goes Here. Same people, same office, and it even includes a guest appearance by our hosts, Jason and Ryan.
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