[Fireside Chats are round table discussions conducted using Campfire.]

The latest chat is with three people who visualize data in fascinating ways…

Jonathan Harris (Daylife, We Feel Fine, etc.)
“My work uses the Internet as a means of studying the human world. It’s one part anthropology, one part computer science, and one part visual art.”

Aaron Koblin (The Sheep Market, Flight Patterns, etc.)
“I’m not a scientist, not a statistician, not a graphic designer…I suppose that makes me an Artist.”

Marcos Weskamp (Flickrgraph, Newsmap, etc.)
“I think the reason why infoviz is so interesting for me is because it gives me a little bit of every world…art, visual problem solving and engineering.”

Moderated by Matt from 37signals.

Matt
to get started, why don’t you guys each describe for our readers what you do.
Jonathan
My work uses the Internet as a means of studying the human world. It’s one part anthropology, one part computer science, and one part visual art.
Jonathan
A good example of these ideas is We Feel Fine
Jonathan
WFF
Jonathan
It’s a study of human emotion, using large scale blog analysis
Jonathan
It scans blogs to try to understand how different populations of people around the world are feeling
Aaron
Sometimes it’s tricky to describe what I do concisely. Last year I received an award from the National Science Foundation titled first place in “non-interactive media” It surprised me that the category was more well-defined by what it wasn’t than what it was. Sometimes it seems like that method of describing my work is more appropriate. I’m not a scientist, not a statistician, not a graphic designer, ... I suppose that makes me an Artist.
Marcos
well, I’m an Interaction Designer with a really strong interest in information visualization. My background is basically in Graphic Design and Architecture. I think the reason why infoviz is so interesting for me is because it gives me a little bit of every world, art, visual problem solving and engineering.
Jonathan
Yes, I think the nature of this space is that it’s difficult to describe to people, as it blends many disciplines.
Matt
If someone asks what you do, what do you show them?
Marcos
Though a little bit old and rusty, I think Newsmap would be the first thing I’ll throw out.
Marcos
Newsmap
Aaron
Aaron
faa
Jonathan
Newsmap is a classic. I still hear people reference it all the time.

Matt
Were you guys surprised when the sites you’ve mentioned gained such a large audience?
Aaron
I was (and continue to be) shocked…
Aaron
Mostly what surprised me was the wide appeal. I never expected to create something of interest to the NSF, the Cartoon Network, and Art festivals.
Jonathan
It’s funny. I find it can be hard to predict which projects will resonate with people and which won’t. Marcos and I talked about this in Barcelona last spring. It can require a "perfect storm" of factors, all happening at once. Good ideas have a lot to do with timing, and what’s happening in the world.
Matt
Yeah, it’s funny trying to watch big companies try to manufacture something viral. Seems like so much of it is chance and timing.
Jonathan
For instance, Newsmap came out at a time when RSS wasn’t widespread, so the idea of repurposing news information was really novel.
Marcos
thanks, yeah, the time I put newsmap out there, around 3-4 years ago now, there was probably not a lot going on in the ‘mash up’ world I guess. You could surf the web for tons of research papers.
Jonathan
In many ways, projects like Newsmap help to prod along the rest of the industry, showing them a vision of what’s about to happen widely.
Marcos
exactly. Not even google news was giving out their content in RSS, so I had to resort to screen scraping.
Marcos
4 years later, I’m still eating googlenews html to produce that viz.
Jonathan
I see the role of people like me, Marcos and Aaron to continue to put out these ideas that are just ahead of what everyone is doing, but which are largely inevitable. Then we move on, and make something else.
Jonathan
And the world catches up.
“Our role is to continue to put out these ideas that are just ahead of what everyone is doing, but which are largely inevitable. Then we move on, and make something else.”
Marcos
well, Jonathan you’ve done a ton of work since then. I’m really impressed at how productive you’ve managed to stay during the years!
Jonathan
Timing is essential. Look how the Beatles changed musically throughout their career. Their music was always just ahead of — but not too far ahead of — everything else that was happening in music.
Jonathan
Thanks. I just stay curious.
Aaron
I remember seeing newsmap for the first time. It definitely stuck a chord with me. It was such a clear example of how much more information could be conveyed visually on the web.
Jonathan
I think one thing that Newsmap demonstrates, which is important, is the fractal qualities of good design. For instance, you can glance at the grid and instantly see the largest stories overall, and the relative importance of sport vs. business, but then you can move closer and see the individual stories that compose the grid. Those orders of scale are important.
Matt
What are you seeing now that you think will take others time to catch up to?
Jonathan
What I see is an enormous amount of humanity on the web. The humanity is hiding in data. I don’t think enough people have been able to bring data to life, both visually and empathetically.
Jonathan
What I find interesting is applying the principles of a piece like Newsmap — the fractal qualities — to all of the human world. What are its great stories? What are its patterns? But also, what are the individual experiences that compose those patterns?
“What I see is an enormous amount of humanity on the web. The humanity is hiding in data. I don’t think enough people have been able to bring data to life, both visually and empathetically.”
Aaron
I completely agree… I think there are several major emerging trends that we are only beginning to understand the future of. One is what Jeff Howe calls crowdsourcing, using the power of the masses to tackle tasks.
Matt
Jonathan, your attitude reminds of an idea i’ve seen attributed to michelangelo: the sculpture is already in the stone, he just takes away the parts that don’t belong.
Matt
In this case: The humanity and interesting data is on the web, it just needs help getting displayed properly.
Jonathan
That’s right, Matt. But it’s not as simple as carving stone, in the sense that the data is not hiding in its finished state. It needs to be rearranged, analyzed, brought to life.
Jonathan
As in http://www.thesheepmarket.com/...Great project!
Jonathan
Sheepmarket
Aaron
Thanks Jonathan… that was exactly my hope in creating The Sheep Market… to express the individuals within the vast dataset.
Marcos
oh that is beautiful
Jonathan
Lovely blending of the online and the offline. This is another big trend I see coming. The dissipation of the boundary between online lives and offline lives. It’s all just life. Lived by the same people. We leave digital footprints just as we leave footprints in the mud.
Aaron
There is so much humanity online but it currently exists in such a visually sterile form
“There is so much humanity online but it currently exists in such a visually sterile form.”
Jonathan
Indeed.
Matt
Where do you get your inspiration from? Where does the idea for something like Newsmap, We Feel Fine, or Flight Patterns come from?
Jonathan
My inspiration comes from really simple questions I ask myself about the world. Like, I wonder if men or women feel heartbroken more often? And then I try to think about ways I can use data to find an answer (turns out women feel heartbroken three times more than men).
“My inspiration comes from really simple questions I ask myself about the world. Like, I wonder if men or women feel heartbroken more often? And then I try to think about ways I can use data to find an answer.”
Jonathan
Right now I’m working on a book about We Feel Fine, titled "The Encyclopedia of Human Emotion", and it’ll be full of observations like that.
Matt
JH: I wonder if women are just three times more likely to outwardly communicate their heartbrokenness.
Matt
maybe both genders feel it the same amount but one expresses it more.
Jonathan
Good point. That’s certainly possible. And that’s something that must be understood when working with the web—the medium doesn’t yet reflect the "human world" at large.
Marcos
Usually it comes from different sources. Newsmap was definitively a need that I had. I’m originally from Argentina so my first language is spanish. I learned english when I was in school there and later japanese when I moved to tokyo around 9 years ago. I’m really interested in understanding other people’s points of views, and I remember spending very long hours going to international online newsmapers to read about the same story being reported from different backgrounds.
Marcos
when google news came out I was dazzled. It was not just a news aggregator, but it was a smart one, it’d group stories into clusters whenever it realized several newsmapers where talking about the same story.
Marcos
It was still not enough for me, as I later found myself clicking through the whole aggregator and its international sections to understand what was happening.
Aaron
I have to give credit where it’s due. For Flight Patterns it came from extremely interesting dialog with my collegues at UCLA Scott Hessels, Gabriel Dunne and Mark Hansen. Their interest in man-made infrastructures intrigued me to really dig into the data. Much of my inspiration has come from great conversations with amazing minds. There is so much data in the world though,... I’m constantly seeing things that I’d love to play with.
Jonathan
Aaron, funny you should mention Mark Hansen—his piece, Listening Post, was a huge inspiration for me (and for We Feel Fine).
Jonathan
Still remains my favorite artwork I’ve seen.
Matt
Lpw-b

Read Part 2.