This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Visit the Product Blog for more information on our products.

that was really cool.

Awesome!

Hilarious. How does this film site compare to others?

The original (higher quality, Quicktime movie) can be found here.

Awesome – but it isn’t Sam Jackson – it’s Ving Rhames.

Oops – I misunderstood the context. They’re talking ABOUT Ving Rhames :)

Freakin’ brilliant.

someone should do a music video like this

Reminds a bit of Sign’O’the Times by prince, doesn’t it?

It’s repulsive how vulgar it is, but at the same time, the animations are inspiring.

Really cool!

I didn’t catch This IS a tasty burger! in there though. sign

This is masterpiece. But personally, I like this version much more.

Both links I have found on Presentation Zen blog.

That was the most badass thing i’ve seen in a very long time.

ifilm’s streaming sucks. That’s REALLY cool though.

I see nothing. =(

What that you say? A music video, you say? Hmm…

(they’re already using that print,-rotate-and-scale-typography theme all over adverts here in the UK)

gotta love the blood splatter effects

motionographer.com is now my new favorite site for daily inspiration.

well that was clearly all kinds of awesome.

for those having trouble with the streaming (there were some comments above saying that), there’s also a youtube version of this video.

Cool. Reminds me of MKII ’s Brazil Inspired: Machismo (look for it in http://media2.mk12.com/v6/mk12_v6_index.html).

Here’s a nice example of typography in a music video: Mylène Farmer & Moby – Slipping Away (Crier La Vie)

I agree with blake. Very vulgar (that’s why I never watched the movie), but The animation was really cool. Really gave meaning to the words, which is kind of weird. I wonder if/how this could be used in a couple of projects I’m working on…

brilliant and deep. Vulgar though? To each his ownfor sure, but surely less vulgar than flip-flops, the evening news, US tax law, Hummers, etc… Who will protect the children?

Alas, if you don’t understand written/spoken English, then you won’t think it’s vulgar, and the characters may even appear to be a type of pseudo-abstract art. :)

This sorta reminds me of a certain Designer’s Republic video which you’ll likely like if you found the above enjoyable:

» http://youtube.com/watch?v=03jpUyPAaT8

Here’s another great vid by Hexstatic, with trippy visuals synced to the lyrics:

» http://youtube.com/watch?v=1g91jM_mPYo

Dan, nice link to the Moby vid! I haven’t seen that one before; he’s a great duo with Mylene Farmer, lots of emotion in that! The way the flat photos are flown-through reminds me of Royksopp’s Eple:

» http://www.youtube.com/watch?v=jl4rwMZWATs

:)

This is how proper typography is done, bitches. Well…. it could have used a couple of ”?” marks here and there….. Maybe after each question, or something. Just an idea. AAARRggggghhh!!!

Very cool… any idea what software was used to create this? After Effects?

this is fantastic!!! really awesome typography work!!!

(the other video from Presentation Zen is so lame.. doesn’t even compare)

what’s with the Ving Rhames?

a right got it ;)

nice but why can’t i signin with my openId ?

good

images

That is very nice! I like the idea!

nice… but if you had done the kerning properly…

Awesome work

Anyone have any idea what font he used, or what application he used to make it?

Just wondering how difficult it would be to do something along those lines.

what is the point of this? looks stupid and someone had too much spare time on their hands.

“Anyone have any idea what font he used, or what application he used to make it?” Yeah I’d really like to know that as well.

Ving Rhames? Are you kinding?

It’s not Ving Rhames or Sam Jackson. It’s Samuel L. Jackson to you, motherfucker.

Nice work. I smell a new wave of more typography videos coming on.

Kudos for that.

Love it!!!

Brilliant. Very well executed concept.

Reminds me of what Justin Cone did with the Womens Engineering program video. http://justincone.com/main.html

Cool yo,Yes I am a WOMAN ,!

F in A cotton

net maniac, the version you like better is far more amateur.

That was awesome!

Very, very, very cool.

Nice. Reminds me of an assignment from my first year Visual Studies class @ Ryerson University. Same deal – take a conversation and animate using text and graphic elements (i.e. lines and other shapes), but nothing recognizable like symbols or other “known” objects. No computers to be used for the assignment – all hand-drawn and shot frame by frame. And get this – no editing involved, so all shots and assets had to be planned in advance to have it turn out and sync properly. Challenging but a good exercise in thinking about motion, meaning and the medium.

For those looking for more info, the first place I saw this posted was here:

http://motionographer.com/2007/02/21/say-what-again/

Gives some background info and credit to the student who created it.

Oh my god. I really enjoyed this. I think I’m gonna put it on my website so others can enjoy it. Great material :)

FRiggin brilliant dude…..although it reminded me of a TBS commercial

That was awesome, please do ‘Snatch’, anything by BrickTop or Mickey

see http://devshots.com

Damn, that was sick!

You guts should look up a british animation called ‘Polly want a cracker” it shat on this over six years back. Want to find a link … but cant at the moment

That’s slick! love it

WHAT ! WHAT! WHAT THE FUCK !!!

Best.. Dialog.. Ever!

Cool animation.

Great job !!

That was pretty cool

Ed was right, this looks like MK12 from KC MO . The auction house series specifically.