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This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Visit the Product Blog for more information on our products.

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Quoted by Ryan on December 20 2008:

A well-designed text will seem weightless after a time.

—
Mandy Brown. What a word for good design: weightless. It’s true for UI too. There’s a moment when you’ve cut the junk away and balanced whatever there is to be balanced. Suddenly the content just floats in front of you. Weightlessness, lightness, transparency. As designers of clarity, these feelings tell us when we’ve hit the nail where we should hit it.
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2 comments so far

MC 21 Dec 08

Hey, you guys listened to my comments in your survey… I wanted more posts from Ryan. Thanks! All of you, keep up the great work.

Seth 23 Dec 08

Preach!

UI design is sort of like maintaining a Bonsai tree, don’t you think? It’s all about removing the unnecessary cruft so you can reveal the true beauty and clarity of the information you’re attempting to present.

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