Quoted by Matt on November 10 2008:
This crisis is as much about values, trust, and business integrity as it is about declining stock prices and limited credit. Be sure to remind your colleagues, your customers, and the world at large why what you do matters, why you started the company in the first place, and what kind of impact you’re trying to have on the world. Here’s a question I always ask CEOs to think about: “If your company went out of business tomorrow, who would miss you and why?” Well, since plenty of companies may go out of business, remind everyone around you why staying in business matters.
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Bill Taylor on why you should reassert your mission statement (from Dollars and Sense — Worthwhile Moves for Tough Times)
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4 comments so far
Tanner Christensen 10 Nov 08
Such a simple – yet strong – statement.
It’s good not just for customers, but also for CEOs and employees as well! Why does what you do matter?
Jay Owen 10 Nov 08
Very potent words. I think that much of the current financial crisis is based on lack of trust and confidence. Unfortunately, our media only fuels that flame. What we all need to do is turn off the news and get back to work.
GeeIWonder 10 Nov 08
Markets are all about trust and confidence—in a word, perception. Whatever wealth is tied to markets and is thus raised or eliminated is therefore based on perception.
But that’s not what the driver of this crisis is about. The driver is analogous to FDR —a lack of liquidity (previously cash, now credit) resulting in a downward spiral of valuations of assets on which the liquidity is based.
haha 13 Nov 08
the crisis is from “aluminium” prices…
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