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Macs for the Masses

13 Jan 2005 by Scott Upton

Paul Nixon has created a great info-graphic illustrating Apple’s drive toward the “mass market” middle of the consumer landscape. Only time will tell if Cupertino’s current strategy was the result of clear-eyed wisdom about the marketplace or the result of an ongoing string of luck.

Hat Tip: Airbag

11 comments so far (Post a Comment)

13 Jan 2005 | Levi Nunnink said...

Looks like Apple's got a pretty solid strategy going into 05.

13 Jan 2005 | AJR said...

Great indeed!

13 Jan 2005 | Jamie said...

What I wanna know is how their xServe/xSAN strategy will net out. I want it to work. But I see it as a difficult task to persuade IT Departments trained and fed on Windows to make the jump...

13 Jan 2005 | brian b said...

great graphic. almost like it was pulled from something apple created for investors (not that i am implying it was, just meant that as a compliment)

13 Jan 2005 | SU said...

Jamie, this article about Cisco choosing Apple xSan and xServe (+RAID) for internal e-mail may be of interest.

13 Jan 2005 | Jamie said...

SU, wow. Thanks for the link! Can it be true!? Awesome. This definitely is a sign of the impending apocalypse ... Apple making inroads into IT!

13 Jan 2005 | SU said...

I was amazed that Cisco went with Apple as well. Projects like Virginia Tech's Super Computer are not going unnoticed in the IT world, apparently. It will be interesting to see if Apple can grow this segment of its business while sliding toward lower margins in the retail space (iPod Shuffle and Mac Mini).

14 Jan 2005 | Caleb Jaffa said...

These price points are like the drug dealers giving the first hit free. Then once the addiction sets in the people will be going for the more expensive stuff to better fill their needs.

17 Jan 2005 | Not a Steve said...

Wow, Caleb. That hits way too close to home.

21 Jan 2005 | target dawg said...

...and soon to be selling at target

27 Jan 2005 | SPY said...

It's a little late to be leaving this post, a week and a having passed, but: If you're into infographics check out this gem from the U.S. Dept. of Commerce Office of Spectrum Management. (How's THAT for a cool/geeky govt' agency name?). It's a spectrum chart of radio frequency spectrum allocations. Where else can you get a poster this slick for your office wall for $4.25?

http://www.ntia.doc.gov/osmhome/allochrt.html

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