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Gawker Media Expands

04 Oct 2004 by Matthew Linderman

Gawker Media launches three new blogs today: Jalopnik, a car site; Kotaku, for video games; and Screenhead, for ‘funny shit’.

The sponshorship model of Jalopnik is interesting too. Instead of selling a variety of ads, the site is starting out with Audi as its “exclusive launch sponsor.” Publisher Nick Denton says, “Rather than clutter the page with banners, [designer] Patric King has integrated Audi into the design of the page.” Note the Audi imagery, logos, and text in the header and elsewhere on the page. It’s an interesting new model for site advertising.

One thing though: The Audi tagline and URL seem perilously close. I presume “Never follow audiusa.com” isn’t the intended message.

14 comments so far (Post a Comment)

04 Oct 2004 | Boring said...

BORING.

04 Oct 2004 | ajr said...

I can't think of a reason why I would read any of these sites. All I see are giant headers and ads. The super long format is a bit annoying... and this is coming from someone who doesn't mind scrolling.

04 Oct 2004 | Matthew Oliphant said...

O! how I wish someone would come along and build a specialty blog that actually looks good, actually writes good, and doesn't make the whole feel like it's less than the sum of it's parts.

Look on our works ye "mighty" and dispair!

04 Oct 2004 | Bob Chester said...

Wow, dig that professional sitemeter.com icon in the right nav bar!

Plenty of "sponsorship" opportunities here:
http://www.jalopnik.com/cars/announcements/advertising-with-jalopnik-022108.php

04 Oct 2004 | Brad Hurley said...

Well, Gizmodo is a good read at least; their writer consistently cracks me up even if he descends rather too frequently into adolescent humor.

Did anyone else notice that on the Jalopnik site's banner, the Audi slogan "never follow" is dangerously close to the link to audiusa.com? So it looks like they're trying to tell you "never follow this link," not exactly the message their sponsor intended.

Sure Jalopnik is ugly and blaring, but that's probably because most car sites are ugly and blaring, too. People who spend their days looking at parts catalogues and magazines like Car and Driver are probably used to this kind of stuff.

04 Oct 2004 | Chris from Scottsdale said...

Check out this site, a friend of mine showed me this site years ago and it's very nicely designed.

www.cardesignnews.com

04 Oct 2004 | Eamon said...

When the editor of Gizmodo moved on to Engadget, I started reading them both. Now I only read Engadget.

05 Oct 2004 | Paperhead said...

engadget good, these bad.

really really bad.

05 Oct 2004 | pb said...

I can't think of a reason why I would read any of these sites.

Then don't read them. That's the whole point: they appeal to a narrow audience.

05 Oct 2004 | no denton said...

You forgot fleshbot.com

05 Oct 2004 | waylman said...

I'de have to agree with some of the above comments that Engadget is probably a little better that Gizmodo. Well, Engadget has a sister site ( Autoblog) that's been around for a while and is not to bad if your into that sort of thing. Certainly better (less adolesent) humor than I see scrolling through the last few days Jalopnik posts. Sometimes you need to go to the actual source though to seperate the joke from the actaul news - other times its real obvious.

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30 Jan 2005 | compatelius said...

bocigalingus must be something funny.

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