19 Jun 2003 | Auke said...

Wish i could break out of the office and drive north to Copenhagen again. Anyway, if you have the time (like an afternoon), go upnorth of Copenhagen, to Lousiana, museum of modern art. Trust me, it's more than worth it.

21 Jun 2003 | Benjamin Gundgaard said...

Hi Jason.

I really enjoyed your speak yesterday and your approach to usability. However, I have a question you might want to elaborate on. You mentioned that you in general believe web sites and web-based applications are growing to become too complex to use and grasp.

Some of the world's major ecommerce sites like Amazon (ok its an obvious case, however, a good example) are trying to expand their commercial activities (business models) by adding more and more product areas and by integrating external sites into their site to increase revenue.

How do you think they manage doing this and do you see any alternatives to what they are doing?

Best, Benjamin

23 Jun 2003 | Andrerib said...

I wish I was there in Denmark to see Jason's talk. Anyway here's my opinion.

They (amazon, ebay, etc) are waking towards becoming another kind of portal. And aren't portals just like shopping malls? (except the crowd and the 24/7!)

Portals have channels and channels have too many ways to go back to portal. Unfocused on the task and confusing people.

I think they have an oportunity which is to create many simple ways to reach specialized stores. A simple entrance page (which despise being almost allways unecessary would help find what you want, like spinfree.com, simple). After that page anything related to the store/owner would be present in a subtil way.

Another trick is to manage URLs by creating simple URLS that people remember like amazon does for each store/channel/area like www.amazon.com/toys!

I think www.bbc.co.uk in one of the best examples of the cover-all-but-separetly aproach. They've used colors in a smart way. And have used news.bbc.co.uk for it's most famous service. That way I do not have to go through www.bbc.co.uk to get there.

Regards,
Andr

ps: I do think that amazon has the human power to continously improve it's website.

01 Jan 2004 | erger said...

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