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Get Right To It
Offer gift finder categories directly on the home page.
If your site offers a gift finder, consider placing links to the finder's categories directly on your home page. By providing specific links, you'll save customers the hassle of having to click to another page to see which gift finder categories exist.
Kmart.com [2003] - View Full Screen
Kmart.com uses the title "Holiday Gift Ideas" as an umbrella for gift finder links (e.g. for him, her, under $50, under $100, etc.).
1800Flowers.com [2003] - View Full Screen
KBToys.com [2003] - View Full Screen
1800Flowers.com and KBToys.com offer gift finder type links all year round as an alternative form of navigation.
JCrew.com [2002] - View Full Screen
BHPhoto.com [2003] - View Full Screen
JCrew.com and BHPhoto.com are both on the right track by offering links to gift guides on the home page. Including links to specific categories within these gift guides would save customers an extra step though.
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Posted September 1, 2004