"37signals means redefining what works on the web. The 37Better series of sites proves this."
— Joshua Kaufman, designer
After: 37BetterPayPal
How we made it better
- We made the dollar amount the most obvious element on the page
- We used more conversational wording to make it easier to understand exactly what's going on and the purpose of the page
- We rearranged the data so the information flows more naturally (dollar amount, then recipient, then type of transaction, then funding source, etc.)
- We grouped the dollar amount and the funding source into the same content block (currently they are too far apart for bits of info that are so closely related)
- We separated the email subject and body into its own data grouping
- We labeled the "Send Money" button with the actual dollar amount ("Send the $37") for clarity's sake. Further, we grouped the edit and cancel buttons on the right while keeping the primary send money action button on the left in order to reduce the likelihood of clicking the wrong button
Before: PayPal Confirmation Screen
What's wrong with this screen?
This Paypal screen, which confirms payment information, suffers from a lack of focus. This is an important issue since it is the last screen you see before money is sent.
On the existing page (above), the dollar amount and the recipient's email address are treated in the same font size, style, and weight as less significant information like "type," "email subject," "note," etc. This dilutes the page and, in effect, de-emphasizes the critical information. Paypal should strive to make it immediately obvious why you're there and where the focus should be, even at a glance.
Further, the "Check Payment Details" is confusing because some people may think "Check" means bank check when it really just means verify.
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